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Interbrand Corp.

High-Energy Branding

The 2011 Executive Marketing Summit highlights tricks of the trade.

Pro skateboarder Tony Hawk shows off his skills on the NYSE trading floor, kicking off the 2011 event.

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After skateboarding across the NYSE trading floor, Tony Hawk jump-started NYSE Euronext’s third annual Executive Marketing Summit by detailing his ride from underground sports star to global brand manager. Other headliners of the October 4 event — co-hosted by The Wall Street Journal and Interbrand Corp., a subsidiary of Omnicom Group Inc. (NYSE: OMC) — were Starbucks Chairman, President and CEO Howard Schultz; The Coca-Cola Co. (NYSE: KO) Chief Marketer Joseph V. Tripodi; and Angela Ahrendts, CEO of Burberry Group. Ahrendts echoed Hawk’s commitment to authenticity, which the pro athlete said is vital for any company’s marketing initiatives, whether online or face-to-face. “The minute you stop participating in your own world,” he noted, “it becomes obvious that you’re clueless.”