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Inside NYX

Beyond the Bell Sidebar:
Sustainability on Display

By Patty Orsini
HP Climate Wall

Courtesy NYSE Euronext

Participants learn about climate change at the HP Climate Wall.
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During the Green Summit hosted April 22, 2010 by NYSE Euronext (NYX) and the Yale Chief Executive Leadership Institute, several companies were on hand at the NYSE to showcase their green projects. Attendees lined up to test Waste Management Inc.’s (WM) reverse vending machine that will give consumers rewards for recycling.

Courtesy NYSE Euronext

Waste Management’s reverse vending machine
The company teamed with PepsiCo Inc. (PEP) to market the kiosk, dubbed the Dream Machine. The kiosks will be placed in parks, stores and gas stations — areas where people might purchase a drink and toss the bottle in the garbage. “Packaging is the most visible interaction we have with consumers,” said Richard Delaney, senior vice president of international operations for PepsiCo. “The Dream Machine, because it provides consumers on-the-go recycling, will increase the bottle recycling rate to 50 percent by 2018.”

Outside of the Exchange, Hewlett-Packard Co.’s (HPQ) Climate Wall allowed market participants and passersby to learn about climate change and its impact around the world. Participants could use TouchSmart PCs, interact with the stories being told and learn about how to reduce their own carbon footprints.

UPS truck

Courtesy NYSE Euronext

An energy-efficient delivery truck from UPS

Energy-efficient vehicles from Ford Motor Co. (F) and United Parcel Service Inc. (UPS) were also on display. UPS showed off a new hybrid electric delivery truck; currently used in eight U.S. cities, it is expected to reduce the company’s fuel consumption by 30 percent. Ford showcased its 2011 Lincoln MKZ Hybrid and Ford Escape Plug-in Hybrid.

“We believe climate change is real,” said Nancy Gioia, Ford’s director of global electrification, during a panel discussion. Therefore, she explained, all new Ford vehicle lines and designs must deliver on efficiency goals to justify further investment from the company. But by the same token, she added, “nothing works if it’s not affordable and doesn’t meet transportation needs. These are all customer-driven products.”