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Demand Media Sidebar: The Brief but Busy History of Demand Media

2006

May: Demand Media is born as the company acquires Web registrar eNom and DIY site eHow, an online home to 17,000 how-to articles.

August: Niche content sites Trails.com and GolfLink.com are added to Demand’s digital portfolio when the company purchases Hillclimb Media.

2007

June: When 50-year-old humor magazine Cracked folds, Demand purchases its Website, Cracked.com. The company also adds a new medium to its how-to resources with the purchase of video site ExpertVillage.com.

2008

June: In a partnership with the Lance Armstrong Foundation, Demand launches Livestrong.com, which encourages people to lead healthier lives.

2009

August: Demand purchases a minority stake in CoveritLive, a live blogging service said to attract more than 100 million monthly viewership minutes, and begins packaging the product with Pluck, its social media platform.

2010

June: The company announces a partnership with celebrity model Tyra Banks to create a consumer focused fashion and beauty site.

January: Demand Media’s IPO raises $77.2 million.

2011

March: The company taps Rachael Ray to be the creative force behind the eHow Food channel and discover new culinary talent.

– Demand and Tyra Banks launch typeF.com to provide personalized beauty and fashion guidance to women.

– Demand relaunches eHow, emphasizing six main channels: Home, Money, Style, Health, Family and Food.

May: L’Oréal USA and Demand Media announce a partnership to develop how-to videos and articles for L’Oréal USA’s own site, YouTube and eHow’s Style channel.

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