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Green Goes Viral

Courtesy Kraft Foods

In Brazil, a model car and “exhaust” balloon shows Kraft Foods employees how much CO₂ can be released from one car each day.

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Kraft Foods Inc.’s (KFT) newest offering is totally organic: an employee-driven, grass-roots sustainability effort that has literally swept the globe, says Elisabeth Wenner, Kraft Foods’ director for sustainability strategy. All-volunteer Kraft Foods “Green Teams” and Cadbury “Green Advocates” are integrating the company’s environmental efforts into their daily lives. Employees in Canada created a garden to grow their own vegetables to share with family, friends and the office cafeteria. In Chicago employees created an online system for sharing and reusing idle plant equipment around the world, thereby repurposing 360 machines in 2009 to help keep equipment out of landfills.

These efforts signal a culture change as employees embrace Kraft Foods’ commitment to environmental sustainability, Wenner says. Each team connects through an Intranet site that lets them share ideas. “Our employees are feeling empowered to make a difference,” she adds.