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Luxe for Life

The public gets its first peek at the historical sites where the craftsmanship behind LVMH’s brands comes to life.

Courtesy LVMH

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Last fall, two days before LVMH (NYSE Euronext: MC) announced nine-month revenues that were up 15 percent over a year earlier, the luxury-goods maker opened 25 of its workshops, wine cellars, design studios and other historical sites to the public.

Courtesy LVMH

The Louis Vuitton family home in Asnières, France

During “Les Journées Particulières” (which translates roughly as “special days”), more than 100,000 people reportedly visited LVMH venues in France, the U.K., Spain, Italy and Poland. There, they got a behind-the-scenes look at how artisans create some of the world’s most sought-after fashions, spirits, champagne, watches, jewelry, perfumes and cosmetics brands — such as Berluti, Christian Dior, Fendi, Givenchy and Veuve Clicquot.

“We have wanted for some time to share the special experiences that take place in our workshops and ateliers,” notes Antoine Arnault, CEO of Berluti and an LVMH board member. “These locations are not only beautiful but also inspirational to our exceptional craftspeople.”