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Pandora Media

Pandora Sidebar: The Path to Personalized Sound

A look at the company’s history, from original concept to post-IPO.

By John R. Quain

1999

Tim Westergren starts working on the Music Genome Project.

2000

Westergren raises $1.5 million from angel investors.

2004

Pandora raises $9 million in venture capital.

2005

Pandora Internet Radio introduces its Web-based service to consumers.

2008

The Pandora app becomes one of the most consistently downloaded free iPhone apps.

2010

Pandora reaches more than 200 types of connected consu-mer electronic devices, from smartphones and TVs to set-top boxes and Blu-ray players.

January 2011

Pandora becomes the second all-time downloaded free iPhone app and the No. 1 all-time downloaded free iPad app.

May 2011

Pandora debuts personalized comedy stations.

June 2011

Pandora Media Inc. (NYSE: P) goes public, listing on the New York Stock Exchange.

August 2011

Pandora reaches more than 400 types of connected consumer devices.

December 2011

Pandora launches a series of free, live concerts featuring emerging bands.