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Tech Trends for 2011: C U L8R,
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Social media is a much more productive way to communicate with colleagues.

Illustration by L. Inc. Design

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If imitation is the sincerest form of flattery, Facebook must be blushing by now. Indeed, several IT service providers looking to create a more robust overall interoffice communications application have recently developed enterprise products that mimic Facebook’s user experience. The most visible example is Salesforce.com Inc.’s (CRM) Salesforce Chatter, introduced in June 2010. “Chatter’s Facebook-inspired model, with status updates and real-time feeds, shows what’s most important to you,” says Salesforce.com Chief Marketing Officer Kendall Collins. “On Chatter, instead of talking about your family and photos, you share what you’re working on, such as the latest deals. You also collaborate around content and follow business data or processes.”

NetSuite Inc. (N) (see “Cloud Control” ) says it plans to roll out its own social networking application for companies, SuiteSocial, in early 2011. Employees using either SuiteSocial or Salesforce Chatter will be able to subscribe to updates not only from co-workers of choice but also from specific inventory items, invoices, customer cards and more. Now that’s what we call a social network.