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Intelligent IR

New NYSE Market Access Center service gives issuers around-the-clock market information.

By Jeanne Cotroneo Darrow

John Pirman

Armed with one of the market’s most comprehensive investor-relations and market-intelligence services, NYSE-listed issuers can now access potentially market-moving information anytime, from virtually anywhere. Combining technology and human intelligence, the recently launched NYSE Market Access Center℠, or NYSE MAC, enables CFOs and other senior executives, board members and investor-relations officers to stay on top of what may be moving the broader markets, their company’s stock and the stocks of their peers and competitors — even customers and suppliers.

“We are committed to delivering the most comprehensive suite of market-intelligence tools to our listed issuers,” says Joe Mecane, NYSE Euronext (NYX) executive vice president and chief administrative officer, U.S. Markets. “The NYSE Market Access Center helps NYSE companies manage their investor-relations strategies in the best way possible.”

The new Internet-based platform leverages the Exchange’s capital-markets expertise and blends it with real-time data to help issuers access and interpret an array of factors influencing activity, including broad market trends. In addition to tapping their NYSE MAC Advisor for live insight and analysis, issuers can sign on to MAC Alerts, an electronic alerts system, to build an integrated, around-the-clock market-intelligence solution.

“NYSE Market Access Center is designed for the busy chief financial officer who requires the flexibility of online access to breaking news and trading information,” says Theresa Molloy, NYSE Euronext vice president of corporate client services. “Combine that with analysis and guidance provided by our NYSE MAC Advisors and our customers can better navigate through today’s dynamic markets with a 360-degree view at any time, from virtually anywhere.”

Expert Advice

With insight steeped in facts and experience, NYSE MAC Advisors provide up-to-the-minute details about events that may be impacting trading and valuation. This team of seasoned market professionals — supported by much of the industry’s most comprehensive real-time data, tools and analytics — gives issuers a front-row seat to the markets and the trading of their securities. NYSE MAC Advisors, adds Molloy, provide analyses in the context of primary markets and alternative trading systems. “NYSE MAC integrates human expertise with technology, combining automated tools with the breadth and depth of experience,” she says.

NYSE Market Access Center provides news, trading activity and expert advice in real time.

For example, Molloy explains, an IR officer might get a pre-market trading alert that 40,000 shares of her company’s stock had just changed hands at a price that was up 3 percent from the previous day’s close. For more color on the market and what might be affecting the stock, she can call her NYSE MAC Advisor. This expert can tap a number of resources, including Bloomberg and market intelligence provider StreetAccount, as well as trading professionals working on the NYSE Trading Floor, to determine what may be influencing the activity.

“If there’s anything unusual about the movement in my stock, I will get a call,” says Peter Cunningham, Astoria Financial Corp.’s (AF) first vice president of investor relations. “They are very proactive, providing just the right amount of interaction. It’s a good adjunct to the market information we get from our designated market marker.”

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